SERVICES OVERVIEW

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Every US market entry is different. Your product, your target buyers, your competitive position, and your growth ambitions all shape the strategy. What doesn't change is the work required to build a US operation that lasts.

The Bateman Company provides five integrated services — each one connected to the others, and each one delivered with the same directness and personal engagement that defines how we work.

Build the right foundation before you spend the budget.

The decisions you make in the first six months of your US entry define the next three years. Get them right, and you compound. Get them wrong, and you spend the following eighteen months undoing them.

We work with your leadership team to build a US go-to-market strategy that is grounded in how American enterprise buyers actually behave — not how European buyers behave, and not how your product was originally positioned. That means honest ICP definition, pricing and packaging analysis for the US context, competitive landscape mapping, channel strategy, and a sequenced market entry plan with clear milestones and accountabilities.

The infrastructure that turns strategy into pipeline.

A great US go-to-market strategy delivered through a broken sales infrastructure produces disappointing results. We build the revenue operations foundation that allows your US sales motion to scale — CRM architecture and data discipline, pipeline stage design, sales process documentation, forecasting frameworks, and the operational cadences that keep a distributed team accountable.

We also work alongside your sales leadership on the specific challenges of selling to American enterprise buyers: navigating procurement, managing multi-stakeholder deals, building relationships with economic buyers in large organisations, and shortening sales cycles that have a tendency to stretch.

The relationships that open doors you can't knock on alone.

In the American enterprise software market, the partner ecosystem is not optional — it is how deals get done. System integrators, value-added resellers, consulting firms, and technology alliance partners are often closer to the buying decision than the vendor. Building the right partner relationships early is one of the highest-leverage investments a European SaaS company can make in its US entry.

The Bateman Company brings an established network of US technology partners, channel relationships, and alliance introductions built over years in this market. We identify the right partners for your product and your go-to-market motion, structure the relationships to drive mutual revenue, and manage the early stages of partner development until your team can own it.

Build credibility before your sales team makes their first call.

American enterprise buyers research vendors before they take meetings. What they find — or don't find — shapes whether they engage. A European SaaS company with no US media presence, no analyst relationships, and no visible thought leadership faces a credibility gap that slows every sales conversation.

The Bateman Company works with your marketing and leadership team to build a US communications presence from the ground up — securing coverage in the publications your buyers read, establishing relationships with the analysts who influence their decisions, placing your leadership voices in the conversations that matter, and building the reputational foundation that makes your sales team's job easier.

The people who will carry it forward.

The first US hires define your American operation. A strong first VP of Sales can accelerate your trajectory by two years. A wrong hire in the same seat can cost you the same. The US executive hiring market is competitive, opaque, and structured differently from European talent markets — and the assessment criteria that work at home do not always translate.

The Bateman Company supports your US leadership hiring from brief through onboarding — defining the role correctly for the US context, identifying and assessing candidates through our network, advising on compensation structures that are competitive in the American market, and supporting the transition that turns a new hire into an effective operator.