About TBC

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You've proven product-market fit. Revenue is growing. Your investors are asking about the US. Your competitors are already there.

The American market is the largest software market in the world — and the most unforgiving for companies that enter it unprepared. The playbook that worked in Germany, the UK, or the Netherlands will not translate directly. The buyers are different. The sales cycles are different. The partner ecosystem is different. And the enterprise and government procurement channels that represent the biggest revenue opportunity are unlike anything you've encountered at home.

Most European SaaS companies that struggle in the US don't fail because of their product. They fail because they arrived without the right foundation — the right market strategy, the right local relationships, the right team, and the right understanding of how American buyers actually make decisions.

The Bateman Company exists to change that.